The General Data Protection Regulation (GDPR) is the new EU regulation designed to protect and empower every subject’s data privacy located in the EU regardless of where the processing is happening.
GDPR applies to every organization located in the EU that processes personal data regardless of nationality and covers several activities and aspects including data collection, processing, transfer, storage, security and data subject rights.
GDPR was enforced on May 25th, 2018. Noncompliance has fines up to 4% of annual global turnover or €20 Million. Fines will be served by the respective Data Protection Authorities (DPAs).
Why is it Mandatory by Law
As for the need for consent for marketing communications, the legal basis is to be found in art. 130 of the Privacy Code. The provisions of article 1, paragraph 14, of the law of 11 January 2018, no. 5. 12 13. 2. The provision referred to in paragraph 1 also applies to electronic communications, made for the purposes indicated therein, by e-mail, fax, MMS (Multimedia Messaging Service) or SMS (Short Message Service) messages etc.
Considering n.47 of EU Reg. 679/2016 the legal basis of legitimate interest can be invoked only in the case of soft spam (sending commercial offers concerning a good or service already purchased), while the general rule is that the treatments for marketing purposes are lawful only after having acquired valid consent.
As far as B2B marketing is concerned, business name-surname emails are also considered personal data. If the email was generic such as info @ or similar, then it might be enough to insert the possibility of unsubscribing from the mailing list. However, it is always good to have regard for the way in which the email was acquired.
The Legal information has been provided by BA-Legal-Law Firm
GDPR Applies To EU & European Economic Area (EEA) Members
Show Who is Involved
GDPR affects all businesses collecting or holding personal data on EU citizens by data protection law.
GDPR affected countries
United Kingdom (BREXIT, EEA)
The Data Types List
storing even one of the following, you must be in compliance with the GDPR consent
Go on Group has worked hard to provide a solution to the GDPR Consent Management for its partners. The platform works under the GDPR framework, which is in line with the required laws & regulations.
The platform itself was created to make the process easier to operate, manage and use.
Features of the platform: 1. Gain Consent from your network 2. Provide the “Right to be forgotten” 3. Transparency 4. Tracking system 6. Automatically repeat follow-up emails 7. Data storage and security 8. Reporting system
Go-on Group GDPR Workflow
In order to comply with GDPR rules, the first step is importing all the contacts that require GDPR consent to the Go-on GDPR platform.
Choose those contacts and send the GDPR consent from the platform with autofill of NAME, LAST NAME, and EMAIL, alongside with other helpful functions.
When the chosen contacts receive an email with the GDPR consent request, they can decide whether they agree or disagree.
Our GDPR consent email request
FROM INTERNATIONAL AGENT TO FULLY OPERATIVE SALES BRANCH OFFICE